(September 2026) - real-user mobile speed from Google CrUX, 28-day window
| Rank | Brand | CWV | LCP | INP | CLS |
|---|---|---|---|---|---|
| 1 | Vitacost | PASS | 1.5s | 130ms | 0.00 |
| 2 | Vitamin World | PASS | 1.5s | 119ms | 0.00 |
| 3 | Vital Proteins | PASS | 1.6s | 186ms | 0.03 |
| 4 | Advocare | PASS | 1.8s | 162ms | 0.04 |
| 5 | GNC | FAIL | 2.4s | 466ms | 0.21 |
| 6 | PureFormulas | FAIL | 2.5s | 139ms | 0.46 |
| 7 | Swanson | FAIL | 2.6s | 204ms | 0.01 |
| 8 | Holland & Barrett Retail Limited | FAIL | 2.7s | 221ms | 0.07 |
| 9 | Iherb, Inc. | FAIL | 2.9s | 363ms | 0.12 |
| 10 | Vitamin Shoppe | FAIL | 3.8s | 194ms | 0.40 |
| 11 | Puritans NBTY | FAIL | 4.1s | 269ms | 0.03 |
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