The 13 Fastest Haircare Ecommerce Sites
(August 2026) - real-user mobile speed from Google CrUX, 28-day window
| Rank | Brand | CWV | LCP | INP | CLS |
|---|---|---|---|---|---|
| 1 | Living Proof | PASS | 1.4s | 161ms | 0.06 |
| 2 | Chi | PASS | 1.5s | 102ms | 0.00 |
| 3 | Kerastase | PASS | 1.6s | 195ms | 0.07 |
| 4 | Moroccanoil | PASS | 1.9s | 164ms | 0.04 |
| 5 | Gimme Beauty | PASS | 2.0s | 178ms | 0.04 |
| 6 | Olaplex | PASS | 2.2s | 181ms | 0.02 |
| 7 | CosmoProf | FAIL | 1.4s | 171ms | 0.15 |
| 8 | Conair | FAIL | 1.7s | 170ms | 0.10 |
| 9 | Sally Beauty | FAIL | 2.1s | 274ms | 0.27 |
| 10 | Sephora | FAIL | 2.6s | 535ms | 0.02 |
| 11 | SalonCentric | FAIL | 2.8s | 272ms | 0.18 |
| 12 | Ulta | FAIL | 3.4s | 396ms | 0.09 |
| 13 | Prose | FAIL | 4.5s | 170ms | 0.05 |
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