(October 2026) - real-user mobile speed from Google CrUX, 28-day window
| Rank | Brand | CWV | LCP | INP | CLS |
|---|---|---|---|---|---|
| 1 | Living Proof | PASS | 1.3s | 170ms | 0.02 |
| 2 | Gimme Beauty | PASS | 1.4s | 194ms | 0.06 |
| 3 | Chi | PASS | 1.5s | 129ms | 0.02 |
| 4 | Kerastase | PASS | 1.6s | 195ms | 0.08 |
| 5 | Conair | PASS | 1.6s | 175ms | 0.10 |
| 6 | Moroccanoil | PASS | 1.9s | 170ms | 0.03 |
| 7 | CosmoProf | FAIL | 1.3s | 175ms | 0.14 |
| 8 | Sally Beauty | FAIL | 2.0s | 303ms | 0.15 |
| 9 | Olaplex | FAIL | 2.3s | 237ms | 0.04 |
| 10 | SalonCentric | FAIL | 2.5s | 255ms | 0.18 |
| 11 | Ulta | FAIL | 3.1s | 578ms | 0.09 |
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