The 64 Fastest Beauty Ecommerce Sites

(August 2026) - real-user mobile speed from Google CrUX, 28-day window

Rank	Brand	CWV	LCP	INP	CLS
1	Crabtree and Evelyn	PASS	0.9s	117ms	0.00
2	Perfume.com	PASS	1.0s	150ms	0.00
3	KISS USA	PASS	1.1s	160ms	0.04
4	The Honest Company	PASS	1.4s	132ms	0.02
5	Catrice	PASS	1.4s	113ms	0.05
6	Deciem	PASS	1.4s	99ms	0.05
7	Chi	PASS	1.5s	102ms	0.00
8	Shaver Shop	PASS	1.6s	146ms	0.03
9	Kerastase	PASS	1.6s	195ms	0.07
10	Anastasia BH	PASS	1.6s	167ms	0.02
11	Mary Kay Inc.	PASS	1.6s	171ms	0.04
12	Derm Store	PASS	1.7s	123ms	0.00
13	Dermstore	PASS	1.7s	123ms	0.00
14	Skin Store	PASS	1.7s	123ms	0.00
15	Ballsy	PASS	1.7s	106ms	0.00
16	Bliss	PASS	1.7s	146ms	0.00
17	L'Occitane	PASS	1.8s	171ms	0.09
18	Soko Glam	PASS	1.8s	161ms	0.00
19	Hanae Mori	PASS	1.8s	163ms	0.00
20	Olay	PASS	1.8s	190ms	0.07
21	Dermablend	PASS	1.9s	153ms	0.04
22	VichyUSA.com	PASS	1.9s	180ms	0.07
23	FragranceNet.com	PASS	1.9s	159ms	0.06
24	Gimme Beauty	PASS	2.0s	178ms	0.04
25	Kiehl's	PASS	2.1s	168ms	0.07
26	Look Fantastic	FAIL	1.4s	249ms	0.01
27	Liberty	FAIL	1.5s	250ms	0.05
28	Urban Decay Cosmetics	FAIL	1.6s	164ms	0.15
29	Liz Earle	FAIL	1.6s	226ms	0.11
30	NYX	FAIL	1.9s	212ms	0.12
31	Bare Minwerals	FAIL	2.0s	203ms	0.09
32	Sigma Beauty	FAIL	2.1s	348ms	0.02
33	Sally Beauty	FAIL	2.1s	274ms	0.27
34	Lancome	FAIL	2.1s	221ms	0.13
35	Elizabeth Arden	FAIL	2.3s	205ms	0.05
36	Stila	FAIL	2.4s	280ms	0.07
37	Flaconi	FAIL	2.4s	214ms	0.05
38	Shiseido	FAIL	2.5s	222ms	0.06
39	Philosophy	FAIL	2.5s	212ms	0.03
40	Walgreen Co.	FAIL	2.5s	155ms	0.42
41	The Body Shop	FAIL	2.5s	180ms	0.01
42	Kora Organics	FAIL	2.6s	145ms	0.90
43	Sephora	FAIL	2.6s	535ms	0.02
44	BeneFit Cosmetics	FAIL	2.6s	173ms	0.17
45	La Prairie	FAIL	2.6s	182ms	0.01
46	Ilia Beauty	FAIL	2.6s	211ms	0.00
47	The Ordinary	FAIL	2.6s	163ms	0.01
48	DM	FAIL	2.8s	218ms	0.08
49	Murad	FAIL	2.8s	271ms	0.15
50	Space NK	FAIL	2.9s	264ms	0.09
51	LUSH	FAIL	3.0s	242ms	0.15
52	Darphin	FAIL	3.0s	133ms	0.01
53	Meaningful Beauty	FAIL	3.1s	220ms	0.03
54	Maybelline	FAIL	3.1s	272ms	0.04
55	MAC Cosmetics	FAIL	3.2s	539ms	0.09
56	ELF Cosmetics	FAIL	3.2s	277ms	0.23
57	Paula's Choice	FAIL	3.3s	359ms	0.83
58	Tarte	FAIL	3.3s	358ms	0.16
59	Ulta	FAIL	3.4s	396ms	0.09
60	EsteeLauder.com	FAIL	3.4s	430ms	0.06
61	Burts Bees	FAIL	3.6s	263ms	0.23
62	Bath & Body Works	FAIL	3.6s	898ms	0.64
63	Nars Cosmetics	FAIL	3.9s	327ms	0.40
64	Clarins	FAIL	4.3s	260ms	0.14

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