The 66 Fastest Beauty Ecommerce Sites

(November 2026) - real-user mobile speed from Google CrUX, 28-day window

Rank	Brand	CWV	LCP	INP	CLS
1	Crabtree and Evelyn	PASS	1.0s	120ms	0.00
2	Perfume.com	PASS	1.0s	164ms	0.00
3	KISS USA	PASS	1.1s	152ms	0.04
4	Deciem	PASS	1.2s	97ms	0.05
5	Gimme Beauty	PASS	1.3s	188ms	0.06
6	Soko Glam	PASS	1.4s	153ms	0.00
7	Catrice	PASS	1.4s	117ms	0.07
8	The Honest Company	PASS	1.4s	137ms	0.02
9	Chi	PASS	1.5s	128ms	0.02
10	L'Occitane	PASS	1.5s	171ms	0.10
11	Dermablend	PASS	1.6s	162ms	0.04
12	Ballsy	PASS	1.6s	136ms	0.00
13	Bliss	PASS	1.6s	154ms	0.00
14	Kerastase	PASS	1.6s	196ms	0.08
15	Anastasia BH	PASS	1.6s	162ms	0.02
16	Shaver Shop	PASS	1.6s	161ms	0.03
17	Derm Store	PASS	1.6s	139ms	0.01
18	Dermstore	PASS	1.6s	139ms	0.01
19	Skin Store	PASS	1.6s	139ms	0.01
20	Mary Kay Inc.	PASS	1.7s	172ms	0.05
21	VichyUSA.com	PASS	1.8s	169ms	0.10
22	Hanae Mori	PASS	1.8s	155ms	0.01
23	Kiehl's	PASS	1.9s	188ms	0.06
24	Flaconi	PASS	2.0s	174ms	0.03
25	Elizabeth Arden	PASS	2.1s	170ms	0.04
26	La Prairie	PASS	2.2s	186ms	0.02
27	JoMalone.com	PASS	2.3s	162ms	0.09
28	Look Fantastic	FAIL	1.3s	277ms	0.01
29	Urban Decay Cosmetics	FAIL	1.6s	179ms	0.12
30	Liberty	FAIL	1.6s	279ms	0.09
31	Olay	FAIL	1.7s	205ms	0.08
32	Sigma Beauty	FAIL	1.7s	220ms	0.01
33	Ilia Beauty	FAIL	1.8s	239ms	0.00
34	Liz Earle	FAIL	1.8s	241ms	0.04
35	MAC Cosmetics	FAIL	1.8s	305ms	0.02
36	Philosophy	FAIL	1.9s	204ms	0.03
37	Lancome	FAIL	1.9s	233ms	0.13
38	Bare Minwerals	FAIL	1.9s	195ms	0.25
39	The Body Shop	FAIL	1.9s	206ms	0.02
40	NYX	FAIL	1.9s	238ms	0.12
41	FragranceNet.com	FAIL	2.0s	220ms	0.11
42	Sally Beauty	FAIL	2.0s	304ms	0.12
43	Sephora	FAIL	2.4s	680ms	0.03
44	Walgreen Co.	FAIL	2.5s	150ms	0.51
45	BeneFit Cosmetics	FAIL	2.6s	193ms	0.18
46	Murad	FAIL	2.6s	272ms	0.14
47	Bath & Body Works	FAIL	2.6s	639ms	0.37
48	Tarte	FAIL	2.7s	212ms	0.14
49	The Ordinary	FAIL	2.7s	188ms	0.01
50	Ulta	FAIL	2.8s	566ms	0.09
51	DM	FAIL	2.8s	155ms	0.08
52	Kora Organics	FAIL	2.8s	163ms	0.22
53	Meaningful Beauty	FAIL	2.8s	254ms	0.04
54	Shiseido	FAIL	2.8s	200ms	0.08
55	L'Oreal USA	FAIL	2.8s	303ms	0.05
56	LUSH	FAIL	2.9s	343ms	0.14
57	Space NK	FAIL	3.0s	327ms	0.09
58	Stila	FAIL	3.0s	262ms	0.05
59	Darphin	FAIL	3.1s	157ms	0.01
60	ELF Cosmetics	FAIL	3.4s	303ms	0.21
61	Maybelline	FAIL	3.4s	273ms	0.06
62	Paula's Choice	FAIL	3.4s	427ms	0.88
63	Burts Bees	FAIL	3.4s	310ms	0.26
64	EsteeLauder.com	FAIL	3.5s	-	0.13
65	Nars Cosmetics	FAIL	4.0s	298ms	0.49
66	Clarins	FAIL	4.1s	254ms	0.15

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