The 66 Fastest Beauty Ecommerce Sites

(September 2026) - real-user mobile speed from Google CrUX, 28-day window

Rank	Brand	CWV	LCP	INP	CLS
1	Crabtree and Evelyn	PASS	1.0s	122ms	0.00
2	Perfume.com	PASS	1.1s	151ms	0.00
3	KISS USA	PASS	1.1s	157ms	0.08
4	Deciem	PASS	1.3s	96ms	0.05
5	Soko Glam	PASS	1.4s	146ms	0.00
6	Catrice	PASS	1.4s	110ms	0.05
7	The Honest Company	PASS	1.4s	138ms	0.02
8	Chi	PASS	1.5s	106ms	0.01
9	Anastasia BH	PASS	1.6s	162ms	0.02
10	Shaver Shop	PASS	1.6s	148ms	0.02
11	Kerastase	PASS	1.7s	197ms	0.08
12	Derm Store	PASS	1.7s	131ms	0.00
13	Dermstore	PASS	1.7s	131ms	0.00
14	Skin Store	PASS	1.7s	131ms	0.00
15	Mary Kay Inc.	PASS	1.7s	179ms	0.04
16	L'Occitane	PASS	1.7s	171ms	0.08
17	Bliss	PASS	1.8s	153ms	0.00
18	Ballsy	PASS	1.8s	120ms	0.00
19	Dermablend	PASS	1.8s	167ms	0.05
20	Hanae Mori	PASS	1.9s	152ms	0.00
21	Kiehl's	PASS	2.0s	193ms	0.07
22	JoMalone.com	PASS	2.1s	170ms	0.09
23	Elizabeth Arden	PASS	2.1s	174ms	0.05
24	The Body Shop	PASS	2.2s	180ms	0.01
25	FragranceNet.com	PASS	2.4s	187ms	0.07
26	Flaconi	PASS	2.5s	186ms	0.05
27	La Prairie	PASS	2.5s	194ms	0.01
28	Look Fantastic	FAIL	1.4s	268ms	0.01
29	Urban Decay Cosmetics	FAIL	1.6s	195ms	0.15
30	Liz Earle	FAIL	1.6s	234ms	0.05
31	Liberty	FAIL	1.7s	271ms	0.06
32	Olay	FAIL	1.8s	200ms	0.08
33	Lancome	FAIL	1.9s	263ms	0.19
34	Bare Minwerals	FAIL	1.9s	196ms	0.22
35	VichyUSA.com	FAIL	1.9s	219ms	0.10
36	NYX	FAIL	1.9s	246ms	0.12
37	Gimme Beauty	FAIL	2.0s	212ms	0.05
38	Philosophy	FAIL	2.0s	211ms	0.04
39	Sigma Beauty	FAIL	2.0s	373ms	0.01
40	Sally Beauty	FAIL	2.1s	289ms	0.25
41	MAC Cosmetics	FAIL	2.1s	361ms	0.02
42	Ilia Beauty	FAIL	2.2s	220ms	0.00
43	Walgreen Co.	FAIL	2.5s	155ms	0.50
44	Sephora	FAIL	2.5s	812ms	0.02
45	BeneFit Cosmetics	FAIL	2.7s	186ms	0.17
46	Kora Organics	FAIL	2.7s	139ms	0.28
47	Murad	FAIL	2.7s	262ms	0.15
48	DM	FAIL	2.8s	162ms	0.08
49	LUSH	FAIL	2.8s	276ms	0.16
50	The Ordinary	FAIL	2.8s	187ms	0.01
51	L'Oreal USA	FAIL	2.9s	305ms	0.06
52	Shiseido	FAIL	3.0s	210ms	0.10
53	Tarte	FAIL	3.0s	319ms	0.14
54	Space NK	FAIL	3.0s	323ms	0.09
55	Meaningful Beauty	FAIL	3.1s	254ms	0.04
56	Stila	FAIL	3.1s	271ms	0.05
57	Maybelline	FAIL	3.1s	271ms	0.03
58	ELF Cosmetics	FAIL	3.2s	293ms	0.22
59	Paula's Choice	FAIL	3.3s	424ms	0.83
60	Ulta	FAIL	3.3s	412ms	0.05
61	Darphin	FAIL	3.3s	146ms	0.01
62	Bath & Body Works	FAIL	3.3s	653ms	0.26
63	Burts Bees	FAIL	3.5s	280ms	0.24
64	EsteeLauder.com	FAIL	3.6s	-	0.14
65	Nars Cosmetics	FAIL	3.6s	304ms	0.46
66	Clarins	FAIL	3.7s	211ms	0.08

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